Welcome changemaker!

Here you’ll find Copywriting Resources I’ve shared with my people on LinkedIn.

Like any? Just save them from the PDF files. NO email required. But I do love praises mostly.

In case you’ve got feedback you can totally send it too 😊.

• LinkedIn

Grab My breakdown of Eugene Shwartz, a $799 all time classic.

(It was out of print for decades)

Getting More Traffic Doesn’t Mean More $$$

Don’t take my word for it.

Eugene Schwartz 7 lessons will transform the way you approach conversion.

And shatter your common misconceptions.

Here are the insights I’ve learned from reading his book “The Breakthrough Advertising”.

Where do you or your ideal clients fall into the “State of Awareness” spectrum?

(If you went over the Holi grail above an have Q about the level of awareness, then this is for you…)

Knowing your or their level of awareness is crucial.

I’m not just talking about an enlightening ‘aha’ moment. I mean having a strategy so tailored it fits like your favorite pair of jeans. 👖

4 Tips to Convey Pure Value in Your Copy

And a few examples to see it in action.

Save it for later by downloading it.

You’re Digging Your Own Grave..

If you’re talking about your awards.

People are busy and don’t have time to decode what your award means to them.

Stop Self-Sabotaging Your Business

Be intentional with every touch point …

Don’t just show a list with features.

Explain how the items will help that specific client.

No one has the time to play guessing games.

#1 Rule For Effective Copywriting

There are no gimmicks.

No voodoo either!

How to Overcome the Brain’s Defensive Mechanism

And use it to your advantage to captivate your ideal clients.

Everyone is telling you to use simple words.

But few tell you the reason. Not me.

I’ll even explain the science behind it.

Pro tip: Lower the cognitive investment for your readers, they’ll reward you!