Welcome To Darina’s World of Creativity & Insight

Work Meets Wonder

Hey Virtuemaker,

Ever wondered if the line between work and pleasure could not just be blurred but beautifully blended?

That’s exactly what I celebrate here. And you’re more than welcomed to hop on board.

I proudly mix work with pleasure, weaving the rich tapestry of life’s adventures into actionable insights and strategies for your brand’s growth.

Below you’ll find blog posts about my passions:

Sustainability, Hospitality & Effective Communication.

I sometimes sprinkle some life lessons to keep things fun. Bc I’m a thinker at heart 😉.

Darina sharing her Inspiring Creative Lifestyle Stories.
Purpose-driven business

Coffee, Bread, and a Business Lesson No MBA Will Ever Teach You

Ten hours into our journey, with another two ahead, we found ourselves stranded in Maastricht—courte…

Light bulb idea

Are You Blind to Your Ideas’ Flaws? Here’s How to Objectively Assess Their Value—and See Clearly

Have you ever been so excited about an idea that you couldn’t see its flaws? Maybe it was a new [&he…

The Energy Shift: How to Power a Sustainable Future Without the Jargon Overload

The Energy Shift: How to Power a Sustainable Future Without the Jargon Overload

Ever felt like the whole “energy transition” thing is just a swirl of buzzwords—renewables, decarbon…

Unreasonable Hospitality: The (Not So) Radical Customer-Care Strategy Every Service Entrepreneur Needs

Unreasonable Hospitality: The (Not So) Radical Customer-Care Strategy Every Service Entrepreneur Needs

Elevate Your Business with the Remarkable power of giving people more than they expected No matter t…

4 hands holding cubes with social media logos

8 Innovative Gamification Techniques for Conscious Brands to Spark Customer Engagement After the Holidays

You know how after the holidays, everything feels a little… meh? Like the confetti from the an…

I sustainability challenges in a futuristic city with digital energy and water usage metrics.

AI Sustainability Challenges: A Double-Edged Sword?

Attending the GenAI Summit hit me like a ton of bricks. AI is a powerhouse of potential, but the cra…

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