Welcome To Darina’s World of Creativity & Insight
Work Meets Wonder
Hey Virtuemaker,
Ever wondered if the line between work and pleasure could not just be blurred but beautifully blended?
That’s exactly what I celebrate here. And you’re more than welcomed to hop on board.
I proudly mix work with pleasure, weaving the rich tapestry of life’s adventures into actionable insights and strategies for your brand’s growth.
Below you’ll find blog posts about my passions:
Sustainability, Hospitality & Effective Communication.
I sometimes sprinkle some life lessons to keep things fun. Bc I’m a thinker at heart 😉.







Coffee, Bread, and a Business Lesson No MBA Will Ever Teach You
Ten hours into our journey, with another two ahead, we found ourselves stranded in Maastricht—courte…
Are You Blind to Your Ideas’ Flaws? Here’s How to Objectively Assess Their Value—and See Clearly
Have you ever been so excited about an idea that you couldn’t see its flaws? Maybe it was a new [&he…
The Energy Shift: How to Power a Sustainable Future Without the Jargon Overload
Ever felt like the whole “energy transition” thing is just a swirl of buzzwords—renewables, decarbon…
Unreasonable Hospitality: The (Not So) Radical Customer-Care Strategy Every Service Entrepreneur Needs
Elevate Your Business with the Remarkable power of giving people more than they expected No matter t…
8 Innovative Gamification Techniques for Conscious Brands to Spark Customer Engagement After the Holidays
You know how after the holidays, everything feels a little… meh? Like the confetti from the an…
AI Sustainability Challenges: A Double-Edged Sword?
Attending the GenAI Summit hit me like a ton of bricks. AI is a powerhouse of potential, but the cra…
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