Heyyyyy changemaker,
You landed here because you wanted to know more about my copywriting process…
But to get there, I need to start with the basics. Let me tell you how my brain works.
It cannot function to its full potential without a plan.
I’ve found this about myself and use it to my and thus your advantage.
Let’s be honest, not many copywriters have a plan in place. But I believe that you shouldn’t pay me to guess.
I’m committed to crafting bona fide brand stories, connecting deeply with your audience, while staying true to your values.
“Working by instinct will only get you so far – sometimes in the wrong direction”
– Steve Slaunwhite
My process
Phase 1
Collect, Research, Organize, Brainstorm, Plan
This is where I’d spend days locked in my office researching.
Think of me as your miner …
Digging for the golden copy that will make the cash register ring.
Looking for everything and anything about:
Anything is game at this point. I’m looking for the gold.
Now let me tell you Why…
That research helps me assemble the copy you need to present to your customer. That’s where the million-dollar sales message is.
I don’t follow a typical research time frame… I just feel it when I have what I need …
……Ha, I wish….
I stop when my eyes start bleeding and then continue after I’ve wiped them. (Not really but it sometimes feels like it)
Once I have the pieces of the puzzle I create a pattern.
No picture on the box for guidance, unfortunately.
Phase 2
Draft, Reflect, Review, Revise
This is where I let my figures go nuts. I let the ideas take me wherever they may.
I wrote a course description not long ago and used the term “tech ninja”. I didn’t like it but Chantelle, my client, did.
Actually, she fell in love with the first draft and didn’t change a word.
Phase 3
Extra Ideas, Edit, Proofread
That’s where the polishing happens.
In most cases, you’ll get 1/3 of the initial draft.
Usually, I tend to do each step on a different day. Or, for short projects or tight deadlines, at different times of the day.
Taking breaks helps my brain digest ideas.
It also makes the writing process smoother, faster, and the quality of the copy you get is much better.
The writing process is lengthy, but the end result is worth it.
Looking For Intentional Copy that Leaves Noting to luck?
My final work incorporates (some) the following…
Customer-Centric Copy
Making your customer resonate with you.
And potentially gain 30% more customers with personalized copy.
Voice of Your Customer
Using their language to make your prospect feel understood.
By actively listening, empathizing, and demonstrating knowledge of their specific situation.
Neuroscience insights
Picking the right words that will get your ideal client’s attention.
By leveraging techniques to resonate with readers subconsciously.
Getting the Lazy Brain (System 1) to comply ethically.
Job-To-Be-Done Frameworks
People hire your solution/service to do a job.
I uncover your ideal clients emotional, functional, personal, and aspiration JTBD.
This allows you to attract their attention, connect on a deeper level and position you as the solution to their problems.
Proven Frameworks & Better Practices
To make sure your message gets across.
After all, you want your ideal client to understand what you’re talking about.
Deeper Emotional Benefits
True Benefits build trust for long-lasting relationships.
We all know acquiring new customers can be 5 to 7 times more costly than retaining existing ones.
Persuasion
Using transparency to help them see how you’re the solution they need.
We’re talking about strategic positioning, effective framing, and utilizing anchoring techniques. Without using shady tactics!
Storytelling & Story Selling
Storytelling invites your audience to go on a journey with you.
Storyselling attracts your audience, so they remember, connect, and perceive the benefits of getting your product or service.
A.k.a show them what live is like for them with your solution in their lives.
Conversion Principles
Using your existing resources to optimize your chances of conversion.
And no we’re not talking about changing the color of your buttons. That’s too basic😉.
It’s about presenting info the way your ideal client wants to receive. Making it all about them, remember?
To Embark on Your Voyage, book A Clarity Session Today.
1
Pick A Slot
We cover every detail.
Check my Clarity Session.
2
Answer the Questions
This is probably the place to overshare. The more info I have the better I can guide you into solving your problem.
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The fee will be credited toward your project cost when we move forward.