How It All Began: My Journey to Ethical Copywriting and Brand Storytelling -

Words as a force for good…

As someone passionate about authentic brand storytelling, my journey from teaching to copywriting began in 2019.

After 11 years as an English teacher, I found myself stuck. What once lit me up—nurturing young minds and watching them grow into independent thinkers—had become routine.

My heart was still in it, but my brain craved more. I needed a challenge. Something to stretch me, to fuel my intellectual growth.

Something enchanting to satisfy my itch.

That’s when I stumbled into digital marketing. It was a spark of curiosity, a new way forward. But before I could fully embrace it, the pandemic hit—75% of my income was gone. All of it, gone!

Build a Lasting brand.

Leave a Legacy.

Talk to People’s Heart.

Turn a higher profit.

I was horrified. Was this a sign to pivot or retreat? The course I enrolled in was tough, but I’m stubborn.

Like, still-buying-books-even-with-an-unread-pile-taller-than-me stubborn.

Then, something clicked. One day, the instructor mentioned copywriting.

A superpower, he called it. One that could be wielded for good—or for manipulation.

As someone who reflects more than I should, flashes of my past hit me hard. I’d been scammed by hollow bro marketing before, losing time and money to fake claims. All my life people used the power of words to influence my decisions. Toxic family members and an abusive romantic relationship —manipulated me into actions I didn’t want.

I realized I had been under the influence of other people’s words for far too long. But I knew there was a better way of communicating.

That’s when I made my choice. I would use this superpower for good, to help others—not to deceive. Copywriting, much like teaching, is about connection.

Understanding your audience, curating a message that lands, and delivering something clear, compelling, and honest. But I knew I had to master the craft first before even considering slapping the title of a copywriter on my forehead.

So, I immersed myself in learning—books, courses, eBooks, anything I could get my hands on. I devoured it all: copywriting, psychology, human behavior. The wisdom of the old and the innovations of the new. You name it. I read it.

By 2021, I’d had enough of fake claims, misleading messages, and empty promises saturating the market. Strapped with everything I had learned, the idea for CopyVirtue was born. Using words for good. And so I started offering my services.

Awakening the Virtuemaker…

Fast forward three years, and I began to see a pattern with my clients. At first, they hired me just for copywriting. Little did they know, they’d get a bonus consultant, strategist, and occasional therapist. You’re welcome.

It was eye-opening to see many innovators not knowing where to start. They had big dreams, world-changing solutions, but no roadmap.

Some had marketing teams of one. Remarkable CEO’s had no mission, no vision, no brand elements to stand on. Was I the only one seeing this dangerous thread in the industry? It was chaos. Teams pulling in different directions, leadership without clarity or purpose, no values to unite them.

It infuriated me to watch these brilliant minds struggle under the weight of inconsistency. Teams spraying and praying, working in silos, pulling each other in different directions.

Unintentionally tearing apart any progress. Their internal confusion spilled over into their external messaging—and it was costing them, big time.

Brand erosion.

Lost reputation.

Increased budgets.

Decreased revenue.

And once again I knew there must be a better way. These passionate changemakers didn’t need another quick fix. They needed clarity. They needed sustainable business practices. They needed Ethical copywriting & Brand storytelling. They needed someone to guide them back to their core values and help them build the foundation they’d been missing.

Know your ideal client inside-out.

Make them they feel understood.

Show them you’re the solution.

Deliver on your promise.

So, I dove deeper—into branding, storytelling, and strategy. I became obsessed with uncovering what worked, and more importantly, why it worked.

Because if I were to take virtuemakers by their hand and lead them to success, I had to understand the art and science behind it all.

Building Legacies with Purpose

Today, I don’t just write copy—I help build brands that last. Brands rooted in truth, authenticity, and a higher purpose.

My mission is simple but powerful: to use words for good and humanize the way we communicate online. No more manipulation. No more fluff.

I craft holistic brand strategies that endure, write human-centered copy that resonates but doesn’t pollute our digital ecosystem. And optimize conversions by sealing the cracks in leaky funnels. I offer research, consulting, and a no-BS approach to doers, dreamers, and innovators who are ready to make an impact.

I cut through the fluff because honest communication is what builds legacies, and it helps me sleep better at night. Plus, that’s how real growth happens, right? And sugarcoating? Let’s leave that for donuts.

My goal is to highlight the real value behind your solution and guide your ideal client right to it.

No smoke, no mirrors. Just genuine connection.

Given your solution delivers on its promise of course.

The world needs what you have to offer—and I’m here to make sure your voice cuts through the noise. I’m on a mission to eradicate the BS that dominates today’s brand messaging.

To build real human connections through words that touch hearts, engage minds, and elevate purpose. I empower virtuemakers to share their stories and boost conversions so they can make the impact they’ve been longing for. Because the world needs what you have to offer—and I’m here to make sure your voice is heard.