Real Stories. Real People. Real Experiences.
How Darina Helped a Leadership Coach Align Their Messaging
Feeling confused about explaining your business and identifying your target audience?
Or maybe you don’t feel confident in your brand decisions?
Serena felt the same way before working with me.
Today, she has:
- A structured website.
- A clear brand messaging.
- A stronger positioning strategy.
- Confidence in taking brand decisions.
- A better understanding of ideal clients.
A story is up to 22x more memorable than facts alone.
– Jennifer Aaker, Stanford University
Meet the Lovely Serena Martino the Founder of SMART Coaching.
She provides Executive & Leadership Coaching to High-Performing Founders, Business Owners and Leaders.
And because she is the BEST 😊 she is sharing her experience working with me. I turned her transformation into a Case study. A perfect way for you to get to know me better.
Behind The Scenes: The Making of This Case Study
Many of my clients ask me “How do you go about getting info for a Case Study“?
I always tell them that each case is different but you always need to have some data/story and permission to share it. As a copywriter, I’m able to spot stories worth sharing (not to blow my own horn but I geek out on such things).
The snack size case study above was crafted by me and extracted from a survey I sent after working with my clients. And to be absolutely transparent, below you can see the questions and answers for yourself. Not sure what’s a snack size case study? Check out all about it here –Case Study aka Testimonial on Steroids.
When you are ready to take control of your narrative, let’s talk.
What was your life like before your brainstorming session / consultation with me?
Before my session with you, I was feeling quite confused about explaining my business and identifying my target audience.
However, after talking to you, everything became much clearer. You helped me gain a better understanding of my business and how to communicate its value effectively.
Now, I feel more confident and equipped to reach my target audience.
Why did you decide to trust me?
“I decided to invest with you because I loved your style and could see that you knew your stuff, even just from interacting with you online.
Your knowledge extends beyond what I could observe through our online interactions. You are great.”
What results did you get?
“After working with you, I achieved significant results.
I now have a clear plan to tidy up my website and a better understanding of how to position myself in the market.
Our discussions delved deep into layout and content, providing valuable insights and strategies to improve my online presence.”
How is your life different now than it was before?
“I feel much different now compared to before.
I have gained the confidence to make informed choices on how to present myself and have a much better understanding of how to reach my ideal clients.
Thanks to your guidance, I feel more empowered and equipped to make the right decisions in regard to my messaging and strategy.”
Would you recommend me to someone else?
YES!
You get 5 ⭐⭐⭐⭐⭐ 😊.
Whoever is reading this-You need to hire her 🥳
Apply to Work with me
Let’s discuss your needs. Fill in the form and I’ll get back to you within 48 hours.
Heads up: I’m a one-person team and intentionally keep my client list small. This ensures I can pour my full creativity and expertise into every project, delivering results that truly align with your vision and goals. Your brand deserves more than just “good enough”—it deserves exceptional.
And Don’t forget to follow both Serena and me on LinkedIn. Just click on the icon below our names. I’ve used some fairy dust and added the link 😉.
Darina Ivanova
Serena Martino